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Data Protection

(Status as of June, 6, 2013)

General Information on the Usage of Your Personal Data

Thank you very much for visiting our website. The diligent and conscientious handling as wells as the protection of your personal data is very important to us.  Hereafter, we inform you in detail about how we handle your data.

Data Collection, Data Processing and Use of Personal Data

Aytie GmbH & Co. KG, Fabrikstr. 7, 89281 Altenstadt / Iller (hereinafter also called Aytie), collects, processes and uses data during the negotiation, conclusion, processing and rescinding of a purchase agreement on RAU Cosmetics Online Shops. You can also visit our website without being obliged to give your personal details. Aytie only saves access data with no personal connection. The main details collected are date and time of your visit, browser type along with the pages you visited. This data is assessed exclusively for the purpose of improving our services and cannot be traced back to you.

Registration / Customer Account

When you create account in connection with placing an order, Aytie saves your name, address, email address, if provided telephone number, order history and with separate consent your bank details as well as login data (email address, encrypted password) in its customer data base. With the creation of a customer account you consent to the storage of your personal data in the costumer data base. You can at any time object to the further use of your data stored in the customer data base, with effect for the future. In this case, please send an email to kundenkonto@aytie.com.

Data Usage and Data Transfer

Rakuten uses the personal data you give Aytie, e.g. by placing an order or via email ( e. g. your name, address, email address or date of birth) exclusively for the purpose of fulfilling and processing your order. For this purpose, your data will be forwarded to us and our logistics partners. Aytie will provide your payment details only to authorized credit institution or payment provider (e. g. Paypal, Sofortüberweisung).

As far as your order is processed via sales proceedings services (e.g. Afterbuy, Collmex, u.ä.), will provide these services with the data collected, so far this is necessary for fulfilment of contract. In case of interest you can directly contact us; we will then let you know which service took and processed your order. This is also valid for our logistics partners.

Postal Advertising/Product Recommendation

In case you did not object to the use of your address for mailing purposes, we may use it to inform you about special offers or promotional activities. You can at any time object to receiving mail from us, with effect for the future. Aytie customers may regularly receive product recommendations via email from us. These product recommendations are based on former orders placed by you and on legal requirements. You will receive these recommendations regardless of whether you already signed up for any newsletter. In case you do not any longer wish to receive product recommendations or promotional mailing from us, you can at any time object, without any costs arising beyond the basic cost of transmission. Just send a notification to Rakuten by email, mail or fax.


In case you did approve of receiving our newsletter, you consent to regularly obtain newsletters from Rakuten and us. These newsletters will be sent via email and contain information concerning new products and offers, The personal data you provided during the registration for the newsletter will not be forwarded to third parties. When you sign up for the newsletter, your email address will be used for advertising purposes until you unsubscribe from the newsletter. You can unsubscribe from the newsletter at any time with effect to the future by clicking the unsubscribe button in the newsletter.

 Credit Check

In order to offer you the best possible options for the choice of payment mode, we have to protect ourselves from abuse. Aytie uses a scientifically recognized, mathematical statistic method for calculating probability values (score values), in order be able to better estimate the non-payment risk in the individual case. If Aytie made advance payment (in case of payment on receipt) and/or you explicitly gave your consent, Rakuten may obtain a credit assessment report in order to protect our justified interests. 
For this purpose, Rakuten will send the personal data required for a credit assessment to credit agencies (Schufa, arvato infoscore or Bürgel) and use the information obtained on the statistical probability of shortfall in payment for a considered decision on the justification, execution and termination of the contractual relationships. You can withdraw this consent at any time with effect to the future.

 Schufa / Bürgel

For the purpose of credit assessment SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden and die Bürgel Wirtschaftsinformationen GmbH & Co. KG, Postfach 500 166, 22701 Hamburg, will provide us with any address and credit particulars that are stored in the database of such firm in connection with you, including any data ascertained using mathematical statistical methods, that Aytie substantiate its legitimate interest in such data.
The credit report can include probability values (score values) that are calculated based on scientifically recognized mathematical statistical methods and their calculation include address data feed. Your legitimate interests will be provided for in strict accordance with statutory provisions.

 You can find detailed information on how these companies operate here: www.meineschufa.de, www.arvato-infoscore.de, www.klarna.com/de and www.buergel.de.

The address of Schufa is: SCHUFA Holding AG, Privatkunden, ServiceCenter, Postfach 103441, 50474 Köln
the address of arvato infoscore is: arvato infoscore GmbH, Rheinstr. 99, 76532 Baden-Baden,
the address of Bürgel Wirtschaftsinformationen GmbH & Co. KG is: Gasstr. 18, 22761 Hamburg.

Storage period

Personal data provided to us or Rakuten through our website are stored only until the purpose for which they were collected has been fulfilled. Insofar as storage periods under commercial and tax law have to be complied with, the storage duration of some data may be up to 10 years.

 Data Security

During the ordering process your personal data will be assigned encoded by SSL encrypted (secure socket layer) to the internet. We will not store your credit card data. Aytie safeguards this website and other systems through technical and organizational measures against loss, destruction, access, alteration or distribution of your data by unauthorised persons. Your customer account may only be accessed once your personal password has been entered. You should always treat your access information confidentially and close the browser window, once you have ended communication with us, especially if you share the use of the computer with others.

 Withdrawal of consent

You may have explicitly given the following consents. We would like to point out to you that you can withdraw your consent at any time with effect for the future. If you have provided us or Aytie with personal data, you can have them deleted at any time. Data necessary for accounting and bookkeeping purposes are excluded from cancellation/withdrawal or deletion and the deletion is replaced by a blocking of this data.


You may have approved of one of the following consents:

- I would like to receive promotion & vouchers from Aytie via e-mail. (Unsubscription is possible at any time) 
- I would like to receive regular information about current shopping offers and bonus offers from Aytie via email. (Unsubscription is possible at any time)

Bank details

You may have given the following consent concerning the storage of your bank information:

- Save bank details.

Your Rights

If you no longer wish to have your personal data stored, or if the information is no longer accurate, we or Rakuten will ensure that your data are deleted, blocked or corrected, upon receiving your instructions to this effect (assuming that this is permitted by German law). At your request you may procure information free of charge regarding all personal data that we have stored in connection with you. In case of questions concerning the collection, processing or usage of your personal data,  Bei Fragen zur Erhebung, Verarbeitung oder Nutzung Ihrer personenbezogenen Daten, bei Auskünften, Berichtigung, Sperrung oder Löschung von Daten please contact:

 Aytie (GmbH & Co. KG), Telefon: +49 (0)8337-4133001 , E-mail: rau@aytie.com


We occasionally refer to the websites of third parties. Although we exercise great care in selecting such third parties, we cannot offer a guarantee or assume liability for the accuracy or completeness of the content and data security of their websites linked to ours. This privacy policy statement does also not apply to the websites of third parties

Use of cookies

In order to make our website attractive and to enable you to use certain functions, we use cookies on some of our pages. Cookies are files that web servers place on an internet user´s computer that are designed to store basic information (such as visitor preferences). There are two types of cookies: session and persistent. Session cookies exist only during an internet user´s online session. They disappear from the user´s computer when he/she closes the browser software. Persistent cookies remain on the user´s computer has been closed. Cookies store a randomly generated session code and if necessary the customer ID. We will additionally store, if available, an affiliate ID and the page from which you obtained access to our site. Voraussetzung hierfür ist, dass Sie die Cookies in Ihren Browsereinstellungen aktiviert haben. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of this website and services that depend on cookies.

Clear GIFs

Clear gifs (also known as web beacons) are used in combination with cookies to help site operators understand how visitors interact with their websites. A clear gif is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a site. The use of a clear gif allows the Site to measure the actions of the visitor opening the page that contains the clear gif.

As these Clear GIFs are used in connection with cookies, they can be deactivated by cookie opt-out or by changing the cookie settings in your browser.
Cookies used connection with Omniture will not collect, control or exchange personal data, but are only used to transfer anonymous information concerning the usage of our website.

Creation of a pseudonymous usage profile for the purpose of web analysis

This website collects and stores data in order to create usage profiles with the help of pseudonyms. These usage profiles serve for the purpose of analyzing the behavior of visitors and will be used for the improvement and the customization of our services. For this purpose, cookies may be used.  Without your express consent, the data collected using the tracking technologies will not be used to personally identify you and will not be combined with the personal data about the bearer of the pseudonym. No cross-website analysis will be carried out either. You can at any time object to the collection and storage of data for the purpose of web analysis with effect for the future, by contacting Rakuten under: webanalyse@aytie.de

Web Analytics Services


This website uses Piwik, a web analytics open-source software. Piwik uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookies about your use of the website (including your IP address anonymized prior to its storage) will be stored on the server of the service provided. The collected data is not shared with third-parties and only allows us to identify and improve the relevant content. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

If you don´t agree with the storage and analysis of the data collected, you can at any time object to the storage and use with a simple mouse click hereinafter. In this case, an opt-out cookie is placed in your browser, which prevents Piwik from storing any data. Please note: The deletion of cookies also leads to the deletion of opt-out-cookies and may have to be reactivated by you. 

Please click here to reject the tracking of Piwik per 2o7.net-Cookie (Opt-out):


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. The current Link is: http://tools.google.com/dlpage/gaoptout?hl=de.


Social Media Services

Facebook Social Plugins

This website uses so-called social plugins (plugins) for the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook). These plugins are labelled with a Facebook logo or the text “Facebook Social Plugin”. A list and appearance of Facebook Social Plugins can be found at: http://developers.facebook.com/plugins. 
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website.
The embodiment of this plugin enables Facebook to obtain information that your bowser has accessed the respective page of our website, even if you do not have Facebook account or if you are not logged-in. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the United States and stored there. If you are logged into Facebook, Facebook can directly assign your visit to our website to your Facebook profile. When you interact with Plugins, for example by clicking the “Like” button or submitting a comment, this information is also transmitted directly to a Facebook server and stored there. This information is also published on your Facebook profile and displayed to your Facebook friends.

 Facebook may use this information for purposes of advertising, market research and personalized design of Facebook pages. For this purpose, Facebook creates profiles regarding usage, interests and relationships, e.g. to evaluate your use of our web site with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our web site and to provide further related services with the use of Facebook.

If you are a Facebook member and do not want Facebook to collect data via our website and connect it to your Facebook account, please log out of Facebook before visiting our website. The purpose and scope of data collection and further processing and your rights in this regard and configuration options for protection of your private sphere can be found in the data protection instructions at Facebook: (http://www.facebook.com/policy.php).


This website uses the +1 button of google.com, operated Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. It can be recognized by the button with +1. When you retrieve a page from our web presence that contains such a plug-in, your browser establishes a direct connection to the servers of Google. The content of the plug-in is determined by Google directly in your browser and integrated into the page. This integration provides Google with information that your browser has retrieved the corresponding page from our web presence. If you are logged into Google+, Google can directly assign your visit to our website to your Google+ profile. When you interact with the Plugins, for example by clicking the "+1" button or command, this information is also transmitted directly to a Google server and stored. The purpose and scope of data collection and the further processing and use of data by Google and your rights in this regard and configuration options for protection of your private sphere can be found in the data protection instructions at: http://www.googl-e.com/intl/en/+/policy/+1button.html

If you don't want Google to assign the data collected through our web presence directly to your Google+ profile, you must log out of Google+ before visiting our website.  


On our website we use so-called social media plug-ins of the microblogging service Twitter, which is operated by Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the function “Retweet“, the websites you visit will be linked to your Twitter account and made known to other users. This data is also transmitted to Twitter.

We would like to point out, that we as provider of this website are not given any information on the content and usage of the data transferred by Twitter. Further details on the data security statement of Twitter are available here: Datenschutzerklärung von Twitter.

You can change your Twitter data security settings here:  Konto-Einstellungen



Our website uses plugins of the social network Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. Pinterest plugins are labelled with the “Pin it Button” on this site.

When you click on the “Pin it Button”, while being logged in with your Pinterest account, contents on this website can be linked to your Pinterest profile. We would like to point out that we as provider of this website do not obtain any information on the content of the data transferred as well as their usage by Pinterest. Further information is available here: Datenschutzerklärung von Pinterest.



This website uses functions of the service You Tube. These functions are offered by YouTube, LLC 901 Cherry Ave. San Bruno, CA 94066 USA. Further information is available here: Datenschutzrichtlinien von YouTube.


XING Share Button

We like to inform you about the processing of personal data via the XING share button.

This website uses the XING share button. When you view this website, your browser makes a brief connection to the servers of XING AG (XING) that provide the functions of the XING share button (in particular the calculation/display of the counter reading). XING does not store any personal data regarding your visit to this website. In particular, XING does not store any IP addresses or analyze your user behavior through the use of cookies in connection with the XING share button. You can find the latest data protection information about the XING share button, along with additional information, on this website: https://www.xing.com/app/share?op=data_protection

Amendments to this policy

This privacy policy needs to be updated as we or Rakuten introduce new products or services or change internet procedures, as well as when advances are made in internet and EDP security technology. Accordingly, we reserve the right to amend or supplement this policy as needed. We will publish such amendments on this page. Thus it is important that you visit this website regularly to check on the current status of our privacy policy.